Viddyad Set Out to Disrupt SXSW

Dublin & San Francisco, 22nd of January 2014

After winning the “Spark of Genius” award at Ireland’s illustrious Web Summit, the Viddyad team are continuing to disrupt the online video industry on a global scale.

Viddyad, the automated, cloud-based video ad creation platform with an in-built library of millions of professional videos and images, has been announced as a finalist in the Most Innovative Technology category of the SXSW Interactive accelerator, beating thousands of tech start-ups from around the world. The team will travel to Texas as one of two Irish finalists along with Trustev, with an Irish delegation headed by Enterprise Ireland. During Ireland’s bailout program many companies turned to innovation as their way out. Now that the bailout is over, this new delegation are now showcasing the fruits of their labour, highlighting their creativity and looking forward to international expansion.
Each year the world’s most innovative online technology companies are chosen by a select panel of judges to present their new products to the world’s media. In the words of SXSW, the conference showcases “the most ambitious talents in the world with the most creative new ideas to change it”. Viddyad’s CEO Grainne Barron will pitch live on the SXSW stage to a panel of elite judges including representatives from Google, Bloomberg and the former CEO of Apple, John Sculley. An overall winner will then be chosen from the list of global startups.

In the last six years a total of $587 million in funding has been awarded to Accelerator finalists and winners such as Siri, Foodspotting, Gamesalad, Spredfast, Roqbots, Hipmunk, Tango, Wildfire and more.

After their win at the Web Summit, Viddyad has been tipped as the “first billion dollar company to come out of Ireland”. Their plan is simple, disrupt the multi billion dollar video ad industry by letting anyone create a video ad online in minutes. Viddyad are also working with larger online players, letting them harness the power of video advertising through licensed partner and white label models. This has led to their platform quickly becoming the world’s creative hub for video advertising.

“We’ve taken away the complexity, the risk and reduced production time by building a video ad creation tool that outputs professional video ads in minutes. It’s a fast, easy, low cost way of promoting your business with video. Best of all, it’s all free to try for any business, which means there’s no risk – you only pay to remove the watermark at the end if you want to use it so you can see exactly what you’re getting!”

– Grainne Barron, on the Web Summit main stage.

About Viddyad

Viddyad lets you create a video ad for your business in minutes. With an in-built content library featuring millions of images and videos, affordable pricing and an easy-to-use editor, Viddyad gives you the tools to create a professional video commercials easily.

Using a play before you pay model, you can make your own video ad for free, no credit card required. You only pay when you’re happy with your creation to get the high definition, watermark-free version. Once bought, use your video ad to promote your business on Google AdWords, LinkedIn, Facebook, or any physical device. Whether you’re a corporate licensee or SMB we make video ad creation super easy, super fast and super affordable.

About SXSW Conferences & Festivals

The South by Southwest® (SXSW®) Conferences & Festivals offer the unique convergence of original music, independent films, and emerging technologies. Fostering creative and professional growth alike, SXSW® is the premier destination for discovery. Year after year, the event is a launching pad for new creative content. New media presentations, music showcases and film screenings provide buzz-generating exposure for creators and compelling entertainment for audiences. Conference panel discussions present a forum for learning, business activity thrives at the Trade Shows and global networking opportunities abound. Austin serves as the perfect backdrop for SXSW®, where career development flourishes amid the relaxed atmosphere. Intellectual and creative intermingling among industry leaders continues to spark new ideas and carve the path for the future of each ever-evolving field, long after the events’ conclusion.


Viddyad - Create a video ad online in minutes