The monthly online video rankings from ComScore have just been published.
Specific media have gone from #8 in the rankings to #2 and BrightRoll has taken the top spot in the video content rankings after serving ads to a massive 53.8 percent of the total U.S. population in April.
Whats to come in May?
Facebook have just rolled out their Video upload dashboard, which is sure to increase video uploads, we could see Facebook jumping up the rankings in the online video content properties.
Have you joined the video advertising revolution yet? – Try making your own video commercial today at Viddyad.com (it only takes a few minutes!)
ComScore have released their latest online video rankings. For the first time this year, Google has dropped out of the top 3 online video ad properties. But it maintains its lead in the video content properties tables, as it has done since February.
LiveRail capturing the #1 position with 3.9 billion ad impressions. AOL, Inc. came in second with 3.8 billion ads, followed by BrightRoll Platform with 3.1 billion, Google Sites with 3.1 billion
Some of the more interesting stats that came out of this month report include the following:
Video ads reached 54.3 percent of the total U.S. population an average of 170 times during the month.
The duration of the average online content video was 4.3 minutes, while the average online video ad was 0.4 minutes.
Time spent watching video ads totaled 10.9 billion minutes, with AOL, Inc. delivering the highest duration of video ads at 1.7 billion minutes.
March has been the best month for Video ads in 2014, the table below represent percentages that video ads views took from the overall number of video views online.
Month
Percent of all videos viewed being video ads
Percentage of minutes spent viewing video ads
Jan
35.6%
4.5%
Feb
33.7%
4.5%
March
38.1%
5.2%
With the percentage of minutes video spent watch video ads at a steady rate, we could see it break the 6% barrier over the summer months.
Have you joined the video advertising revolution yet? Try making your own video commercial today at Viddyad.com (it only takes a few minutes!).
ComScore have released their video ad statistics for January. It seems during the December festive period, video ad views were at an all time high. In January however, total views have settled to just above what they were pre Christmas advertising, with video ad views in January totaling 26.9 billion, still showing a slight increase of one hundred million views when compared to November’s 26.8 billion.
This is the third month in a row that BrightRoll have not been in the Top 3 video ad property sites. Overall, 85.1% of the US online audience viewed a video. Video ads accounted for 35.6% of all videos viewed.
ComScore has released its monthly video ad data figures for December. The report shows significant increases in online video consumption, with December being the only month on record for online content videos to exceed 50 billion views.
Facebook has overtaken AOL as the second highest online video content property, with Google staying at the top. Facebook’s rise may be due to increased sharing of Vines on news-feeds and less significantly the limited roll out of auto play video ads, however with a wider roll out of Facebook video ads imminent , video consumption via Facebook will dramatically increase.
AOL has maintain its lead position with LiveRail.com beating Google sites for second place by increasing the amount of videos ads served through their exchange dramatically since November.
January will be an interesting month for content videos as marketers everywhere will kick off new campaigns with videos. Everything looks set for the 50 billion view mark to be broken in 2014.
Following the latest ComScore report, it’s become clear that online video advertising has well and truly arrived. In November 2013 alone:
Americans watched 47.1 billion online content videos in November, while the number of video ad views totaled 26.8 billion
Let’s compare these figures to November from the previous year:
2012
2013
% Increase
Online content videos
39.9 billion
47.1 billion
18%
Video ad views
10.5 billion
26.8 billion
155%
With a huge 155% jump in video ads viewed online, advertisers everywhere are moving from banner and text ads to video. Viddyad is helping companies make this move, but where are people placing their video ads?
You might be surprised to hear that the leader in video ad impressions is still (for now) AOL, Inc. with 3.9 billion video ad impressions.
November 2013 video ad impressions
This means that 3.9 billion video advertisements were shown across their network. When AOL acquired Adapt.tv they also acquired their video advertising exchange. AOL’s other properties include advertising.com.
So from views alone, here’s a top 5 list of where to place your new Viddyad video:
Most of the platforms mentioned above serve up solutions for larger businesses with a steady, large and varied advertising budget. In our experience, for simplicity and ease of use, we would still suggest using Google’s advertising solutions.
With their integration into YouTube, which is still the largest and easiest video hosting platform, it makes it easy to start a video campaign. On top of this, once your video is uploaded to YouTube, you can use your YouTube link to place video ads with Google AdWords and other services with ease.
