Is Facebook the Best Place for Video Advertising?

It seems the tides are changing in the digital realm, more specifically when it comes to video advertising. If you’re a regular reader of our blog it should be pretty apparent that video advertising is one of the best ways to advertise your business. Not only does video engage consumers better than text and picture but with 80% of users able to recall a video they viewed in the past 30 days, it’s become a necessity for brand recognition and growth.

So you’ve got on board the video advertising train, but your next big question is where is the best place to put said video? Well, you could try digital signage or the even cheaper option of placing it on your website, but you want as many eyeballs to see your video as possible. So you consider the various social media sites. Your first thought for video is probably YouTube, and back in December 2015 most people would agree with you, but as of May 2016, it seems the most popular site for video advertising amongst marketer was Facebook at 65%, with YouTube coming in second at 45%.This is the beginning of a big shift in the go to place to place your video ad, much to Facebook’s delight.

Why do brand prefer Facebook for their video ads? Well according to a study carried out by Wolfgang digital using a video ad on Facebook is not only cheaper than YouTube but will also get your video more impressions. Facebook’s average cost per thousand impressions is €0.98 whereas YouTube’s cost per thousand impressions is around €4.31. The same study also found that Facebook garnered more hours of views for video ads over YouTube. However, the quality of views on YouTube is higher than on Facebook. This means that more people view to the end of the video on YouTube than they do on Facebook. YouTube also works out cheaper than Facebook for quality views.

So how do you pick which is the better option for your video ad? Well if you want as many people as possible (within your budget) to see your video then Facebook might be the best option for you. If you want people to watch your entire video then YouTube is probably a better option. The difference between the two channels is understandable. When a user goes to YouTube they are specifically seeking out video, so they are already in the mindset to watch a video, so if your video ad catches user attention it is more natural for the user to watch to the end of your ad. On Facebook however people seek a number of different things, updates from friends, news and maybe some funny photos. Video isn’t what they are specifically looking for, but Facebook does a good job of allowing videos ads to be watched. All videos and video ads appear natively within the Facebook timeline, so it’s easy for people to watch them. Even better the user doesn’t even have to click play because videos autoplay in the newsfeed as a user scrolls past.

So while marketers are making the move to Facebook over YouTube it is important not to jump to the easy conclusion that your brand also needs to be doing video ads on Facebook like everyone else. The right platform comes down to your specific business needs and goals, but if you still can’t make up your mind, you can always just try both platforms and analyse your results later.

Create a great video ad for Facebook and YouTube at


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Best Tips for Recording Live Video on Your SmartPhone

As the the growth of live video continues, people everywhere are capturing and recording moments with their SmartPhones. However, what a lot of live videographers haven’t realized is that their videos aren’t as stunning as they could be.

Yes, there is a right and wrong way to record a video on your SmartPhone. When the virality of your video is at stake, it’s crucial to do it the right way.

There’s no need to panic, though, because we’ve got you covered with the Best Tips for Recording Live Video on Your SmartPhone:

1. Rotate Your Phone Sideways When Recording


First things first, you MUST record your video horizontally on your smartphone. Orientation is everything and it won’t be right if you record your video vertically.

Think about it: a desktop is horizontal. A TV screen is horizontal. You may not be thinking about what you will do with your live video after you record it, but chances are you will distribute it and it will need to be viewed in a widescreen format. Just flip the phone sideways: trust us.

2. Use Both Hands


This may seem like common sense, but you’d be surprised how many captured moments have become nothing but blurry and distorted shapes because the person filming didn’t hold the phone steady while recording. Using both hands to hold your smartphone as close to your body as possible can greatly enhance the quality of your live video recording.

3. Don’t Be Afraid to Get Close

Attempting to shoot a live video without being close enough to your subject can completely ruin the quality of your video. This makes it difficult to see the action of your video (which is the entire point of a live video), and using the zoom results in unfocused images. Getting close to your subject or whatever you are recording is the best way to ensure your video has better image quality and focus. Not to mention, it’s a great excuse to push your way to the front row at the next concert you attend!

4. The Flash is Not Your Friend

It’s never easy to find good lighting when recording, especially when you’re spontaneously recording a live video. Whatever you do, though, try to avoid using the flash on your smartphone. The LED lights that smartphones are equipped with can skew the color temperature of photos and videos due to the excessive brightness. We know you can’t exactly control the natural lighting of your setting, especially when recording at night. Still, if you take just a second to look for another light source before recording your video, you will be pleased by a better final product than if you had used the flash.

5. Camera-Enhancing Apps Are Your Friend


While your smartphone camera will do the trick for recording live video, it still doesn’t have the same capabilities as an actual video camera. If you really want to record a high-quality video, you can download apps for your smartphone that will enhance and increase the features of your camera. Apps like Top Camera ($2.99) will give you the ability to use a slow shutter mode and High Dynamic Range shooting. There are also a variety of apps that can add digital zoom and stabilization. It all depends on what you want and what you’re willing to pay for it.

6. It’s All About What You Do With It

In the end, no matter how great of a video you have managed to record on your smartphone, it all depends on what you choose to do with it. Editing your video is the last and probably most important step before distributing it. Whether you plan on making a movie, a video advertisement or just a video for personal use, you’re going to need access to video editing and movie making software. Transitions, music and other effects can make or break the quality of a video. With the demand for video growing across all platforms, it’s important to make sure your video has the best potential for reaching your audience and that can all be done through finding the right video editor.


Well, what are you waiting for? Get out there and capture moments with live video on your smartphone!


Make your own high-quality video at



Video Ad Campaign Hall of Fame: Daisy Ad

There are some video advertisements that our eyes see but our brains don’t register. There are some ads that we forget as soon as we see them. Other ads may have a catchy jingle that gets stuck in our heads for awhile, or even a slogan that we can recite years later. And then there are the ads that stick with us forever; that capture us, move us, and change us. The Daisy Ad is one of those ads.


Released in 1964, the Daisy Ad was the mother of the modern political attack ad. The advertisement was made for the presidential campaign of Lyndon B. Johnson, who had entered the oval office in 1963 when JFK was assassinated. In 1964, he was defending his presidency against Republican candidate Barry Goldwater.

Before the Daisy Ad, presidential candidates weren’t expected to exchange the vicious, emotionally-charged attack ads Americans are accustomed to these days. Take, for example, JFK’s 1960 presidential election ad:


It’s a cute tune: that’s for sure. But if presumptive 2016 presidential candidates Donald Trump or Hillary Clinton ran an ad like this, they’d likely face the wrath of endless internet trolls. (Don’t believe us? Ask Mitch McConnell.)

Political ads today have some teeth to them. More importantly, they have the ability to tug at viewers’ most powerful emotions, like anger and fear. For this, we have the Doyle Dane Bernbach ad agency to thank. They are the masterminds behind the Daisy Ad, and since they hit the scene, the ad world just hasn’t been the same.

According to the Smithsonian Magazine, the DDB agency had a policy of treating advertising like art, not science. The founder of the company would tell his employees “Playing it safe can be the most dangerous thing in the world, because you’re presenting people with an idea they’ve seen before, and you won’t have an impact.”

The DDB agency truly practiced what they preached. The Daisy ad had the impact of, well, an atomic bomb—not only on the political advertising landscape, but on the hearts of viewers. The ad made such a big impact, in fact, that the advertisers only had to pay to broadcast it one time; after that, the news networks picked it up and played it for free.

So, how can you make an ad that’s as powerful as the Daisy ad?

Prioritize pathos.

Appeal to the emotions and values of viewers, instead of simply their logic. Yes, your product or service may have many convenient and practical features. But there is also something about your business that will pull on the heartstrings of your viewers. Maybe it’s that you took over the company when your father or mother passed away. Maybe it’s that you give a percentage of your proceeds to charity. If you can remind viewers of your goodness—of your humanity—then your advertisement will have the impact of the Daisy Ad (sans atomic bomb).

Each Thursday, the Viddyad team will choose a new commercial to add to our Video Ad Campaign Hall of Fame. If you have any nominees (video advertisements that made you laugh, made you cry, stood the test of time, or made you go “WHOA”) let us know! Comment below or shoot us an email at


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How To Make a Great Video Ad

When it comes to creating a video ad, there are countless options, but where should you even start? We decided to compile a short list to help you when making your video ad.

  1. Make a plan

First things first, you need a plan. You need to decide what exactly it is you want your video ad to achieve. Most likely, you want to drive sales or maybe you want people to know about an event you have coming up. Whatever it is you want your video to achieve, you need to consider your target audience. Once you decide what you want your video to do for your business and the market you want to target it will be easier to decide on the content to put in your video.

  1.  Write a script

Once you have your plan, consider writing a script for the video. Even is your video doesn’t have dialogue, a script will help you outline each scene you want to depict and will help you stay on track.  

  1. Engage

In order for your video to be in any way successful, you need to engage your audience. If you do not catch the audience attention within the first 3-5 seconds of your video they most likely won’t watch the rest of video. Some of the best ways to help engagement is to create a video that would invoke an emotive response. Making someone laugh is one of the best ways to get a viewer to watch your entire video for them to like it or even share it. But be careful, the emotion should come naturally, if you’re trying to hard, viewers will know and most likely skip your video.

  1. Watch your language

Don’t over complicate the language that you use in the video, either through voice over or onscreen text. Don’t make the mistake of assuming that everyone will understand the wording that you use. So don’t use industry jargon or buzzwords, keep it simple and to the point, that way it’s accessible for most people.  

  1. Brand it

Don’t forget to brand your video sufficiently. Make sure your logo appears at least once within the video, so that people will associate your brand and video when they see your logo again. Also don’t forget to include a call to action on your video, whether you want people to visit your website or attend an event, always make sure they know what it is you want them to do.

  1. Know the limits of video

Video is one one the best tools to use when trying to get your message to your audience, but even video has limitations to what can be achieved through the medium. A short video with some information will be better than a long video with multiple points of information. With too much information your audience will most likely become disengaged. Don’t try to do too much in one video, something simple will work better.


Make the perfect video ad for your business within minutes at You can upload your own content or choose from our library of millions of clips and images. Help your business grow with the power of video.



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Why Use Video on Social Media?

By 2019 80% of the world’s traffic will be video. With this in mind it is an important consideration for any business to implement video into their marketing strategy, to ensure that their messages don’t get lost amidst the sea of video. Social media is one of the best places to post videos so that your customers, or potential customers can interact and share with your brand’s messaging. For this reason we took some time to look at why a business should use video on social media

When you first think of social media and video the first platform that probably comes to mind is YouTube. YouTube is a great platform for any business. Not only will it allow you to host your videos and easily share them or embed them to your website, once you have your account set up you can go about using YouTube’s multiple ad products in order to specifically target the market that you want to see your video ad.

This is a great option for any business but it can be difficult to get views on the YouTube platform. About 300 minutes of video is uploaded to YouTube every minute so it can be very easy for your brand’s video to be swallowed up into the great abyss. For this reason it is important to consider integrating your video ads with Facebook. Facebook video has really taken off in the last year with an increase in video views from 4 billion per day to 8 billion per day in just six months. One of the great benefits to uploading your videos to Facebook directly is because you’re adding them to your business Facebook page that you have already set up. People have liked your page so are happy to hear from you, so a video catered around your business could potentially gain more views than on YouTube because you already have an interested audience.


78% of people said that social media has influenced purchasing decisions. So it is important to ensure that you have the best content on your social media sites. With over 1 billion users your target market is on Facebook, and Facebook ad products allow you to specifically target the most relevant audience to you. When you set up a video ad to serve it will appear in your target audience’s timeline. They can then click to go to your Facebook page if they want to learn more about your business. Your Facebook page is a great medium to drive traffic back your site, and with the launch of Facebook stores, some e-commerce businesses can even conduct all their business through their Facebook page.

Using social media as a platform for your video ads is cheaper than using traditional platforms such as television for this reason you can focus your budget on creating multiple videos for your social media platforms. This gives you the opportunity to customise for specific audiences. So you can have videos to showcase different products and target them at different target markets.

Snapchat is one of the most popular social media platforms and brands are starting to see the value of sharing short videos using the platform. Snapchat however is a bit of a different animal and won’t work for every business. For one the target audience for Snapchat is much more niche than that of YouTube or Facebook, but if you’re looking to target the 18-24 year old audience Snapchat could be a big consideration for you. You also have to consider that the format is a lot different, people will always want interesting content, but especially on Snapchat.  The content tends to be a lot more off the cuff rather than a video that has been overly produced.

The videos that you post on social media do not have to be expensive and over produced. They just need to be engaging and entertaining. Where possible you should strive to get your message across in the first 5 seconds. If you’re stuck for original content consider using stock footage to portray your message, this has multiple benefits. For one, you won’t have to spend extra money on creating original content. Interestingly enough Facebook are also fans of stock footage because there’s little chance of copyright infringement and they even have many stock footage images pre-approved for advertisement purposes.
Whatever you do in your video and wherever you post it, just make sure you have at least one, before you get left behind. Create an engaging video ad at