Verizon: The New Media Giant

A media giant has been born.

Yesterday, Verizon announced its acquisition of Yahoo for $4.83 billion, gaining access to Yahoo’s brands, technology, and 1 billion users.

This is not the first time a company has set its sights on buying Yahoo. In 2008, Microsoft made the internet company a $44.6 billion offer, which was turned down. As this drastic change in price tag illustrates, Yahoo has struggled to maintain its position as an industry titan in recent years. Despite CEO Marissa Mayer’s best efforts to turn the company around, Yahoo has been unable to keep its stock and street cred from plummeting.

Verizon, on the other hand, has been on its way up. In May of last year, it announced a similar acquisition of AOL for $4.4 billion. Verizon’s aim was to marry its expansive network with AOL’s advertising technology and expertise. Verizon was also eager to tap into AOL’s growing engagement with mobile and video advertising.

Now that Verizon has purchased Yahoo, it can close the gap between its own advertising efforts and those of the industry’s leaders: Facebook and Google. Whereas Verizon once lagged behind in technology, platforms, and usership, it can now harness the power of both AOL and Yahoo’s assets.

Some of the assets now included under Verizon’s umbrella include:

  1. ONE by AOL: an all-in-one platform that allows both publishers and advertisers to run and track digital media campaigns. As described on the ONE website, “The ONE by AOL suite offers Media Planning, Audience Management, Creative Optimization, Analytics and Attribution, as well as our market-leading display, video and TV DSPs. All of this connected through shared technology, data and insights.” For Verizon, ownership of this technology means increased appeal as a one-stop shop for advertisers.
  2. Yahoo Mail and Yahoo Mobile: With Yahoo Mail’s 225 million active users and Yahoo Mobile’s 600 million users, Verizon now has the potential to track and target an expansive user base.
  3. Tumblr: A popular social media site for millennials, Tumblr is a valuable asset to Verizon in that it opens up opportunities to advertise to a younger audience. Sites like Yahoo Sports and Yahoo News also offer advertising potential, Yahoo News alone reaching 83 million people a month.
  4. Verizon Wireless Network: As noted by BBC News, Verizon itself has an extensive user base. As on of the top mobile networks in the US, Verizon has “a wealth of data from smartphone users that it could mine.”

The merger of AOL technology with Yahoo’s advertising potential makes Verizon a force to be reckoned with. Like Facebook and Google, which utilize their built-in user data and ever-evolving advertising technologies to market to advertisers, Verizon now has a data and tech goldmine of its own. It’s an exciting time for businesses who are looking to step up their digital marketing games. Increased competition between advertising platforms means advancements will start churning out even faster. In the coming years, all platforms will have to meet the increasing demand for mobile and video advertising formats, as the world turns away from static advertisements and towards rich media.

The combined brainpower of Verizon, AOL, and Yahoo means the potential for groundbreaking advancements within the advertising world. Google and Facebook, look out: there’s a new giant to wrestle with.

Image Source: http://www.bbc.com/news/business-35479175

Why Use Video on Social Media?

By 2019 80% of the world’s traffic will be video. With this in mind it is an important consideration for any business to implement video into their marketing strategy, to ensure that their messages don’t get lost amidst the sea of video. Social media is one of the best places to post videos so that your customers, or potential customers can interact and share with your brand’s messaging. For this reason we took some time to look at why a business should use video on social media

When you first think of social media and video the first platform that probably comes to mind is YouTube. YouTube is a great platform for any business. Not only will it allow you to host your videos and easily share them or embed them to your website, once you have your account set up you can go about using YouTube’s multiple ad products in order to specifically target the market that you want to see your video ad.

This is a great option for any business but it can be difficult to get views on the YouTube platform. About 300 minutes of video is uploaded to YouTube every minute so it can be very easy for your brand’s video to be swallowed up into the great abyss. For this reason it is important to consider integrating your video ads with Facebook. Facebook video has really taken off in the last year with an increase in video views from 4 billion per day to 8 billion per day in just six months. One of the great benefits to uploading your videos to Facebook directly is because you’re adding them to your business Facebook page that you have already set up. People have liked your page so are happy to hear from you, so a video catered around your business could potentially gain more views than on YouTube because you already have an interested audience.

 

78% of people said that social media has influenced purchasing decisions. So it is important to ensure that you have the best content on your social media sites. With over 1 billion users your target market is on Facebook, and Facebook ad products allow you to specifically target the most relevant audience to you. When you set up a video ad to serve it will appear in your target audience’s timeline. They can then click to go to your Facebook page if they want to learn more about your business. Your Facebook page is a great medium to drive traffic back your site, and with the launch of Facebook stores, some e-commerce businesses can even conduct all their business through their Facebook page.

Using social media as a platform for your video ads is cheaper than using traditional platforms such as television for this reason you can focus your budget on creating multiple videos for your social media platforms. This gives you the opportunity to customise for specific audiences. So you can have videos to showcase different products and target them at different target markets.

Snapchat is one of the most popular social media platforms and brands are starting to see the value of sharing short videos using the platform. Snapchat however is a bit of a different animal and won’t work for every business. For one the target audience for Snapchat is much more niche than that of YouTube or Facebook, but if you’re looking to target the 18-24 year old audience Snapchat could be a big consideration for you. You also have to consider that the format is a lot different, people will always want interesting content, but especially on Snapchat.  The content tends to be a lot more off the cuff rather than a video that has been overly produced.

The videos that you post on social media do not have to be expensive and over produced. They just need to be engaging and entertaining. Where possible you should strive to get your message across in the first 5 seconds. If you’re stuck for original content consider using stock footage to portray your message, this has multiple benefits. For one, you won’t have to spend extra money on creating original content. Interestingly enough Facebook are also fans of stock footage because there’s little chance of copyright infringement and they even have many stock footage images pre-approved for advertisement purposes.
Whatever you do in your video and wherever you post it, just make sure you have at least one, before you get left behind. Create an engaging video ad at http://www.viddyad.com

 

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6 Tips to Grow your YouTube Views

YouTube is one of the most popular video platforms on the planet. It’s become so big in fact that a number of people have quit the everyday 9-5 jobs in favour of making videos for YouTube and subsequently earning a living from video views, some even making millions of dollars per year. With about 300  hours of video being uploaded to YouTube every minute, it can be very easy for the average video to get lost. So we took a look at some ways to help your video stand out.

 

  1.       Make engaging content

 

The very first thing you need to do in order to get your video viewed is to make it interesting. You may think this seems obvious but you would be surprised at the amount of boring video on YouTube that people expect to be viewed. The likelihood of your boring video being viewed by thousands of people is very low. You need to offer a viewer something interesting, engaging maybe even educational. This way your potential viewers have a reason to press play on your video.

  1.       Know how people search

 

Discover what keywords and phrases people use to search for videos similar to yours. Utilise the tools available that will give you this information. Two free tools include YouTube Trends and Keyword Tool. By knowing these keywords you can then use them to tag your video, this will allow your video to appear in those searches. You should also put those keywords into your videos title, provided it makes sense to do so and only adds to the description of what your video is about.

  1.       Encourage engagement

 

In order for YouTube videos to be displayed on the front search page or to be suggested along the side of a video, a number of aspects are taken into consideration. One of these is the amount of likes that your video has. So if your video has great content, hopefully your viewers will hit the like button below the video, but of course you can always ask them for a like in the video or in an annotation boxes that you can set to appear on your video. More likes will help your channel and video views to grow, because YouTube recognises that video as potentially interesting for other people to view.

  1.     Drive channel views

 

One great video won’t grow your views and subscribers. The most successful YouTube channels have multiple videos that each have the same high standard of engaging video. When someone views your video on the right hand column the YouTube algorithm will suggest another video from your channel. Having multiple engaging videos will allow YouTube to suggest your content to a viewer, which keeps them on your channel, watching your video and if they like what they see they may even subscribe to your channel.

 

  1.       Custom thumbnails

 

The thumbnail is the first insight into your video that a person sees. So make sure it grabs viewer’s attention. Don’t use the same thumbnail for each video, it will make it difficult to identify your video. YouTube allows you to use whatever thumbnail you want, so you can use the stills from your video that they suggest, or better yet you could create a thumbnail that gives a visual overview of the video to grab user’s attention. This can help your video stand out among the thousands when a viewer is scrolling through a long list.

  1.       Don’t forget your link!

Multiple views on your YouTube video is great but you should use these views to drive people to your website or other social media sites. You can put your link at the start or end of your video, in the description box or in an annotation on the video. An annotation link on your video is probably the best way to grab user’s attention because it appears right in front of them and one click can bring them to your website.

Create your next YouTube video at www.viddyad.com

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Image source: http://bit.ly/1T7an1t
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The Time For Video is Now

Video isn’t the future of content marketing. It’s the present.

Marketing strategists like to claim that video is the future of content marketing, but that’s not entirely true. Yes, video is the future. Nearly 80% of all Internet traffic will be video by the year 2018. But if you haven’t incorporated video into your advertising campaign, you’re already late in the game. The time for video is now. After all, video ads grew 34% last year – the fastest in any online ad medium. It’s clear that video is essential to any content strategy. If you’re not using video, you better think twice… your competitors surely are.

“Far outpacing growth in spending on television and other digital formats, it’s not hard to understand what makes online video so compelling to business advertisers. Video ads obtain the highest level of engagement and provide a level of visual and narrative richness, while offering all the advantages of digital, including advanced targeting, tracking, and increasingly, automated buying of video ad units.”

Video drives growth and increases sales

A picture is worth a thousand words, but one minute of video is worth 1.8 million. Whether it’s a personal ad or a business commercial, video builds trust and credibility with an audience. In fact, studies show that more than 80% of people say they are more likely to buy a product after watching a video about it, and Forrester predicts that more than 90% of the online population will watch online videos regularly by 2017.

Browse through your Facebook News Feed and you’ll see a GoPro video of your buddy’s recent vacation in Mexico. Scroll through Twitter and you might happen across a warm, heartfelt video of a lost puppy in a Budweiser commercial. It’s just that simple; video ads are everywhere. Posting a video increases the chances of a customer making a purchase by up to 35 percent. That’s right – online video ads generate 27 times more traffic than standard banner ads.

Amazon, Dell, and other online retailers have publicly shared statistics showing that a posted video can increase the odds of a customer purchasing an item by as much as 35 percent. Results from Online Publishers association’s research show that after watching video, 12% purchased the specific product in the ad and 26% looked for more information about the subject of the video.

Video Increases Social Media Engagement

A young boy retweets a Nike video of his favorite athlete and that video instantly reaches a new network of people. One of his followers retweets the same video and boom. You get the picture. Facebook, Twitter, and other social media sites have wonderful sharing opportunities for video. Where else can you reach millions of people in a matter of seconds?

People are most likely to engage with branded content on social media when companies share either picture or video. In fact, one in five Twitter users discover videos each day from tweeted links. If brands are smart, they will capitalize on video through apps like Instagram and Vine. Check out this brilliant move by Oreo:

Still not convinced? Consider this: more than 80% of shoppers say that their friends on social media platforms directly impact their purchasing decisions, and 4 in 10 social media users have purchased an item online or in-store after sharing or favoriting it on Twitter, Facebook, or Pinterest. And ever since Pinterest introduced the buy button, sales have skyrocketed. Social media and video go hand in hand – you can’t have one without the other.

Video Increases SEO and Improves Email Marketing

Nothing else boosts engagement like video. Did you know that YouTube is the world’s second largest search engine? Incorporating video on a web page makes it 50 times more likely to appear on the first page of Google. And hey, let’s face it – people are lazy. We prefer to watch videos rather than read. Especially with autoplay on Facebook and Twitter, users are more than willing to watch a 30-second video instead of clicking a link to a news article. Landing pages with video can increase conversions by 80%. When searching a topic on Google, over 60% of the results include video.

Yes, SEO matters. But did you know that marketers consistently rank email as having a higher return on investment (ROI) than any other marketing strategy? Video increases email click-through rates by 200-300%, therefore almost tripling the effectiveness of your email marketing efforts. If your business doesn’t have video, you’re in the minority.

Want to use video ads in your marketing campaign? Check us out. Viddyad is an easy-to-use platform that enables businesses to create and publish their own video ads online in minutes. With an in-built content library, easy-to-use editor and affordable pricing, Viddyad opens up the world of video advertising to everyone.

The Video Advertising Arms Race: Facebook vs. YouTube

You’ve seen it all over the headlines: Facebook video views are catching up to YouTube. In the last year alone, Facebook had 1.4 billion monthly active users compared to YouTube’s 1.3 billion. Although the difference is minor, the recent growth rate for Facebook video has risen dramatically; the reach Facebook has seen in native video views within the year is astounding. Facebook’s video platform launched just over a year ago, whereas YouTube launched a decade ago. Ampere found that 15% of Internet users across North America and Western Europe had watched a video on Facebook in the last month, and a sixth of those people had not watched a video on YouTube in that same time span. It seems the king of online video has finally met its match. YouTube is no longer the only major video platform.

It’s predicted that by the end of 2015, Facebook will have 2 trillion video views. That’s two-thirds as many as YouTube. And what’s more, Ampere determined that Facebook is more profitable than YouTube. Marketing Land wrote the following:

“Facebook’s challenge to YouTube is showing strength. Based on similar totals of monthly active users on the two networks, Ampere found that advertisers value Facebook inventory at a higher rate, $0.73 per MAU for Facebook vs. $0.28 for YouTube. That’s despite the fact that Facebook charges advertisers for views as short as three seconds in its autoplay environment while YouTube only charges when people view a view for about 30 seconds.”

Why is Facebook the preferred video advertising method? Even though Facebook charges advertisers after such a short view time, Facebook is ideal for content marketers before the launch of a product for creating brand awareness. That’s because Facebook videos are getting more likes and shares on the social network site compared to YouTube videos. Nonetheless, YouTube is still more advertiser friendly since the ads can be shown anytime during a video view. YouTube also has the feature TrueView, which allows users to skip an ad after only five seconds. It’s shown to be extremely effective, as advertisers don’t pay for a video if it’s skipped.

Even though Facebook lacks in some areas of video advertising, the company is looking ahead to the next market trend: mobile advertising. The Cisco index predicated that nearly three-fourths of the world’s mobile data traffic will be video by 2019. Mobile advertising is an enormous market that many advertisers have yet to tap in to. Facebook debuted its vision for mobile ads at Cannes Lions on Tuesday, June 23. It’s an intriguing idea and one that is a smart move for the company. Re/code wrote the following about Facebook’s mobile potential:

“Facebook’s future is mobile — it already has more than half a billion people whose only interaction with Facebook each month comes from a mobile device — and it’s giving marketers a hand in designing the very ad units the company will be selling them in a few months. Not a bad move… Of course, Facebook will also be tasked with walking the line between advertiser wants and user happiness. Users are rarely fond of advertising — although with Facebook the issue tends to be targeting more than anything — and it’ll be up to Facebook to ensure whatever ads they create strike the right balance.”

Despite Facebook’s video success, the company still has a long way to go when it comes to video advertising. Facebook does not offer pre-roll ads. Pre-roll ads are the commercials that appear prior to an online video.  If Facebook wants to remain competitive with YouTube the company will eventually have to incorporate these ads, which would allow for a more advertiser friendly format.

So just how fast has Facebook video grown within the past year? Business Insider UK compiled data about the state of social video from Socialbakers and found that brands have virtually stopped posting YouTube videos on Facebook. Beforehand Facebook native video launched just over a year ago, brands did publish their YouTube videos on Facebook. Last year, YouTube was the dominant video platform on Facebook. As you can see, that’s no longer the case.

While YouTube may not be the king it once was, it’s still the leading platform for online video. Although a Google exec said YouTube isn’t worried about Facebook’s native video expansion, the company must realize the threat Facebook poses. Still, YouTube is the second largest search engine thanks to Google, a feat not to be dismissed. But while YouTube is still in a strong position overall, Facebook and other video platforms are giving YouTube a run for its money. So what is the future of video advertising? Only time will tell.

Whether you choose to advertise on Facebook or YouTube, Viddyad is here to help. Create a video ad online in minutes. #EasyFastAffordable