4 Reasons Instagram is a Growing Advertising Power

Fortune recently released an article stating that Instagram is attracting more advertisers than Twitter. Facebook’s visual-oriented app has been generating a lot of press recently regarding its’ growing number of users and increasing power as an advertising platform. According to a recent Facebook study mentioned in Forbes, 60% of users says they have learned about products or services on Instagram, and 75% of users take an action such as clicking a link, doing a search or telling a friend about a product after being inspired.

So why are marketers flocking to Instagram? Here are 4 reasons Instagram is a growing advertising power:

1. The option to extend Facebook ad campaigns to Instagram

One of the biggest advantages that Instagram has over other social platforms like Twitter, is that they have Facebook’s advertising technology. The large social media power allows its advertisers to extend their Facebook ad campaign to Instagram, increasing the visual app’s advertising revenue. Forbes stated in an article that eMarketer estimates Instagram will generate $1.5 billion in global advertising revenue this year, representing 8.4% of Facebook’s net mobile ad revenue. Facebook’s advertising technology will also allow Instagram advertisers to target highly specific audiences and make it more useful for sharing news and activity updates.

2. Marketers go where their audience is

 

And their audience is more likely to be on Instagram than Twitter, given that Instagram has 400 million monthly active users in comparison to Twitter’s 310 million monthly active users. Instagram has also become the better advertising platform for targeting a younger population, as 90% of its users are younger than 35 years old in comparison to Twitter where only 29% of its users consist of millennials.

3. Target people based on their interests

 

Instagram also benefits in the marketing industry through their deep “interest graphs”. The social media app allows users to follow a variety of accounts based on their interests without having to make a follow “request”. This leads to users assembling around certain “sub-committees” based on topics that interest them, such as fashion, health and food, allowing marketers to target users specifically based on these interests.

4. Advertisers rely on images and video

 

emarketer graph

Graph: http://bit.ly/290CMUV

Finally, it’s all about visuals. Instagram started out as an image-based social app but has increasingly become a more popular platform for video as well. And when it comes to advertising, visual content and video is always considered more engaging. According to emarketer, when advertisers were asked about their reasoning for producing image-focused media  67% said it was “more engaging,” while another 50% said “social media requires” its creation. Since the app launched video, its video-viewing times have been constantly increasing, and according to Forbes, Instagram CEO said the rise of new video tools “will continue to shape the app’s direction down the road”.

Marketers are flocking to wherever their target audience and consumers can be found. When it comes social media platforms, it is looking more and more like Instagram is the place to be.   

Create video ads online in minutes at http://www.viddyad.com

viddyad_logo

Image source: http://bit.ly/290GRsq

 

Why we love video: from a millennial’s perspective

Everyday you hear news about social media growing as a platform for video, and you read about the rise in video consumption amongst millennials. The head of operations at Facebook says that Facebook will be all video in just 5 years time. Snapchat is now worth almost $20 billion, and advertisers are spending on average more than $10 million annually on video.

So what’s the big deal? Why is video so popular and why are we consuming so much of it?

Well as a college student in her twenties, I can only tell you from my perspective why I think my generation loves video.

If I am going to a concert with my friends, why would I document the night with pictures when I could relive every moment through video? I want to be able to listen to the music and hear the crowd singing along to the words even after the night is over.

With a picture you can tell a story, but with a video you can live the story.

It’s live, it’s fun and it’s more engaging. It has the ability to transport you into the moment. With video you are no longer just looking at the scene, but you become a part of it.

That’s why new apps like Instagram’s Boomerang, which allows you to create mini videos that loop back and forth, are becoming increasingly popular. It’s a split second, but it’s still movement and it’s LIVE.

People want more than just a picture, because we have more to say than the “one thousand words” a picture is worth.

We want to say a billion words with video. And maybe that’s why together we make up 8 billion views of video on Facebook daily, or why snapchat users watch 6 billion videos every day. Especially as consumers, we want to be shown exactly what we want and why we should want it.

That is why video advertising is so powerful.

I am scrolling through my Instagram feed and I just stumble upon a native ad for Velveeta that auto-plays a how-to recipe for their Easy Chicken Campfire Packs.

I don’t know what an “easy chicken campfire pack” is, but I’m hungry and it looks good. Even better, Velveeta is showing me with this short video how I can easily make their product right now! Instead of just an annoying pop-up picture of Velveeta cheese or the Easy Chicken Campfire Pack, I have now consumed a video that told me how I can instantly purchase this product and why I want to.

Hungrily sitting on my phone an hour before lunch, I can honestly tell you that this video has made me positively respond to Velveeta’s ad.

With video, advertising is becoming more clever and more interesting. It is constantly changing based on how we, the consumers, want to see advertisements. And what we want is an instant, fun and engaging message about a product that shows us what we want and why we want it.
And that is video.

 

To create your own video ad online in minutes, visit viddyad.com.

viddyad_logo

Image

Five Effective Social Media Strategies

You’ve created your blog. You post regularly to social media. But after a while, your posts start to plateau. Don’t worry – we’ve all been there. It happens to the best of us! But now what? After all, your online reputation can make or break your brand. Here are five effective social media strategies to boost user engagement:

  1. Quality > Quantity

Be active! There’s no way you’ll gain followers if you don’t post regularly, so chat it up! Have a real conversation and reach out to people. You need to genuinely connect with your followers and discuss things that matter; inspire your loyal customers. But remember: avoid spamming people. Users want to see an active account, but not an overload. Quality > Quantity. It’s okay if you don’t have a breaking story everyday – good content gets good engagement.

Keep in mind that statistics, hashtags, and questions are great ways to get high user engagement. Seriously, do not blast people with promotions. It’s also important you don’t post the same thing to each page because each site serves different demographics. Repurpose your content to make it suitable for each specific site. And as always, it’s a good idea to republish and rehash your most popular content. You can use the same idea and amazing content to reach different audiences across various mediums.

  1. Use Your Tools Wisely

Don’t overwork yourself! There are plenty of online tools that can help you get the most out of your social media posts by providing resources for real-time tracking, organization, and engagement. By using these sites, you don’t have to constantly update each site individually – otherwise that would take up your entire day!

Automated posts can work in your favor. But be careful! The autopost can be both helpful and hurtful. It’s important that every post is thoroughly looked over to make sure it’s thoughtful, good content. There are plenty of tools to keep you updated on everything, like signing up for Google Alerts and using news apps such as SkyGrid.

Scheduling Social Media Posts

Social Media Listening

  1. It’s All About the Aesthetic

If you read our blog regularly, then you know that digital marketing is on the rise. Everything is visual. If you’re not including videos, info graphics, and pictures on your blog, then you’re missing out. Social media and visual content go hand-in-hand. In fact, using graphics and images boosts interactions by 85% on Facebook. Be sure to include the following:

  • Bullet Points (See what we did there?)
  • Storyboards
  • Diagrams
  • Info graphics
  • Memes
  • Instagram posts

There are plenty of websites you can use to make graphics. Create stunning collages and info graphics using sites such as Fotor, Photovisi, Picasa, BeFunkyRibbet, or my personal favorite, Canva.

Still not sure how to include visuals? Here are a few ideas:

  • A behind the scenes shot of a new product
  • Highlighting team members
  • Old photos of team members – everyone loves a good #TBT!
  • Asking followers to add a caption to an image
  • Asking followers to share your image in action
  • Holding a photo contest
  • Sharing images from an industry event
  1. Provide Incentives

Still not getting enough interaction? Start including fun giveaways, contests, or games for your followers to participate in. These will get your audience to be more active. Make it fun and utilize classic and easy-to-play games like Mad Libs or Hangman.

Never underestimate the power of suggestion – always include a great call-to-action. What exactly is it that you want your audience to do? If you ask a question or include a fill-in-the-blank, your followers will be more inclined to respond.

  1. Keep It Real

Everyone likes to have a little fun, so be sure to show your personality. Take the time to share personal information of the company or interview employees so they can share their favorite hobbies or books. What’s life like in a typical day at your office? When you show your brand’s personal side, you’re more likely to connect with your followers.

Let’s face it: nobody likes to listen to the guy who is constantly talking about himself. The same goes for social media. Keep the talking about your brand to a minimum, and instead opt to interact with your followers so you can make a personal connection. Here are a few ways to keep it real:

  • Share behind the scenes content – take a picture of your workspace, introduce newest employees
  • Answer a question
  • Include testimonials
  • TBTs
  • Don’t focus on business only
  • Share something funny
  • Share other people’s content
  • Engage in trending topics and hashtags

So go on. Every brand needs its own style. Have fun, be creative, and get personal. And remember to always check out Viddyad‘s blog for all things video ad related (and sometimes a bit more)!

Image

The Time For Video is Now

Video isn’t the future of content marketing. It’s the present.

Marketing strategists like to claim that video is the future of content marketing, but that’s not entirely true. Yes, video is the future. Nearly 80% of all Internet traffic will be video by the year 2018. But if you haven’t incorporated video into your advertising campaign, you’re already late in the game. The time for video is now. After all, video ads grew 34% last year – the fastest in any online ad medium. It’s clear that video is essential to any content strategy. If you’re not using video, you better think twice… your competitors surely are.

“Far outpacing growth in spending on television and other digital formats, it’s not hard to understand what makes online video so compelling to business advertisers. Video ads obtain the highest level of engagement and provide a level of visual and narrative richness, while offering all the advantages of digital, including advanced targeting, tracking, and increasingly, automated buying of video ad units.”

Video drives growth and increases sales

A picture is worth a thousand words, but one minute of video is worth 1.8 million. Whether it’s a personal ad or a business commercial, video builds trust and credibility with an audience. In fact, studies show that more than 80% of people say they are more likely to buy a product after watching a video about it, and Forrester predicts that more than 90% of the online population will watch online videos regularly by 2017.

Browse through your Facebook News Feed and you’ll see a GoPro video of your buddy’s recent vacation in Mexico. Scroll through Twitter and you might happen across a warm, heartfelt video of a lost puppy in a Budweiser commercial. It’s just that simple; video ads are everywhere. Posting a video increases the chances of a customer making a purchase by up to 35 percent. That’s right – online video ads generate 27 times more traffic than standard banner ads.

Amazon, Dell, and other online retailers have publicly shared statistics showing that a posted video can increase the odds of a customer purchasing an item by as much as 35 percent. Results from Online Publishers association’s research show that after watching video, 12% purchased the specific product in the ad and 26% looked for more information about the subject of the video.

Video Increases Social Media Engagement

A young boy retweets a Nike video of his favorite athlete and that video instantly reaches a new network of people. One of his followers retweets the same video and boom. You get the picture. Facebook, Twitter, and other social media sites have wonderful sharing opportunities for video. Where else can you reach millions of people in a matter of seconds?

People are most likely to engage with branded content on social media when companies share either picture or video. In fact, one in five Twitter users discover videos each day from tweeted links. If brands are smart, they will capitalize on video through apps like Instagram and Vine. Check out this brilliant move by Oreo:

Still not convinced? Consider this: more than 80% of shoppers say that their friends on social media platforms directly impact their purchasing decisions, and 4 in 10 social media users have purchased an item online or in-store after sharing or favoriting it on Twitter, Facebook, or Pinterest. And ever since Pinterest introduced the buy button, sales have skyrocketed. Social media and video go hand in hand – you can’t have one without the other.

Video Increases SEO and Improves Email Marketing

Nothing else boosts engagement like video. Did you know that YouTube is the world’s second largest search engine? Incorporating video on a web page makes it 50 times more likely to appear on the first page of Google. And hey, let’s face it – people are lazy. We prefer to watch videos rather than read. Especially with autoplay on Facebook and Twitter, users are more than willing to watch a 30-second video instead of clicking a link to a news article. Landing pages with video can increase conversions by 80%. When searching a topic on Google, over 60% of the results include video.

Yes, SEO matters. But did you know that marketers consistently rank email as having a higher return on investment (ROI) than any other marketing strategy? Video increases email click-through rates by 200-300%, therefore almost tripling the effectiveness of your email marketing efforts. If your business doesn’t have video, you’re in the minority.

Want to use video ads in your marketing campaign? Check us out. Viddyad is an easy-to-use platform that enables businesses to create and publish their own video ads online in minutes. With an in-built content library, easy-to-use editor and affordable pricing, Viddyad opens up the world of video advertising to everyone.

Ad Week Europe !

Sky full of coloured baloons

It’s kicking off on the 23rd of March. With an entire section of the event dedicated to video and content, we here at Viddyad are eagerly awaiting the event! One of the main discussions at the annual gathering will surround the fact that video experiences by consumers are increasing and evolving at a rapid pace, and the belief that advertisers must match this pace and invest in online videos.

Another hot topic to look forward to at Advertising Week Europe is that of tech and innovation. Our interest in start-ups and exciting new companies will be delighted by the events exploration into some of the more established up-and-coming companies in the spotlight of technology and innovation. We all know the brilliant success stories of Instagram, Snapchat and of course Facebook, and during the event we will get an insight into emerging companies who are offering new unique services to consumers and marketers alike.

Of course these companies and services all have one thing in common when aiming to provide their consumers with their ideal personalized experience: data. During Advertising Week, industry thought leaders will discuss the growing importance of managing consumer data, and the importance it holds in the future of advertising.

This is the third year that the event will be held in Europe, with renowned industry professionals and exciting events for each topic, Advertising Week is an event to be sure to tune in to.