How to Put Your Video Ad on Your Website

 

So you’ve purchased your video ad (from Viddyad) and want to add it to your website. We know that video is more engaging and that when you put it on your site, you’re 53 times more likely to appear on the first page of Google. But there are so many ways to put your video up on your site – which way is best?

YouTube

This is the default hosting solution in Viddyad. Once you purchase your video commercial, you’re only one click away from putting it live on YouTube for everyone to see.

How to put a YouTube video on your website:

Once you’ve uploaded your video to YouTube, you should see options beneath your video, as shown below:

YouTube Embed code

Click, Share, then Embed. You should now see the code that you will need to include in your webpage to show the video. Below the “embed code” you will also see options, where you can set the size that you want the video to be when it appears on your site. You can also set whether you would like YouTube to “show suggested videos” when the video is finished playing. We would suggest turning this off, as this might encourage your visitors to leave your page after viewing the video, or worse, it could show videos which your competitors may have on YouTube.

Advantages of using YouTube on your site:

  • YouTube is the second largest search engine, so when the video is played on your site, it will count to your YouTube views, which only increases your brand’s authority
  • It’s fast and easy, YouTube has the largest collection of videos online so in using it, you’re letting the market leader look after all of the hassle of hosting video
  • It’s free!

Disadvantages of using YouTube on your site:

  • YouTube can include ads for other services, before, over or during your video.
  • Interactivity, you can place links on top of your video, but these links can only point to other YouTube videos, playlists or approved partner links.

Vimeo

How to put a Vimeo video on your website:

You can easily add your video to Vimeo once you’ve downloaded it from Viddyad. However, you will need to sign up to Vimeo Pro if your video is for commercial use . Once you’ve uploaded your video to Vimeo, click the “Share” button at the top right of your video:

 

Vimeo share and embed

You will now see a pop up which includes the “embed” code that you will need to include in your webpage to show the video, as shown here:

vimeo embed code

 

Below the embed code, you will also see options where you can set the size that you want the video to be when it appears on your site. You can also change the color of the video controls. A tip here would be to turn off the “intro” information, which can appear over your video, such as the title, and deselect the option to “Show text link underneath this video”.

Advantages of using Vimeo on your site:

  • No ads – Vimeo won’t add any other commercial elements to your video
  • It’s fast and easy, Vimeo is another market leader and your video will be supported by a large and fast network of servers, while also being searchable on their highly trafficked site
  • Options – Vimeo has a nice combination of options for color and size

Disadvantages of using Vimeo on your site:

  • You will need to sign up for Vimeo Pro, which isn’t free
  • No interactivity – you can’t place links over your commercial

Paid alternatives to YouTube and Vimeo

There are other third party paid video hosting solutions, which include (in no particular order):

SPROUTVIDEO

Homepage: http://sproutvideo.com

Video hosting can be expensive and complicated. SproutVideo wants to make it inexpensive and easy. We have all of the features you need to make your video campaigns successful at a price that will make you wonder why the other guys charge so much.

How to embed your video: http://sproutvideo.com/help/embedding_videos/how_do_i_embed_a_video

Pricing: http://sproutvideo.com/pricing

Initial free trial, then from $25 – $400 a month

VIDDLER

Homepage: http://www.viddler.com

Today, Viddler creates and delivers secure, interactive media solutions for business communication, learning, and publishing clients in more than 150 countries. Our dedicated team ensures integration, measurement, visibility and delivery of interactive media elements anywhere in the world on all leading devices.

How to embed your video: https://support.viddler.com/entries/20710723-How-to-Embed-a-Video

Pricing:  no public information on their site

VZAAR

Homepage: http://vzaar.com

Vzaar is an online video hosting service, which launched in 2007. The site supports video streaming, embedding, sharing, and video storage. Originally targeted at eBay sellers, the service expanded in 2008 and now provides online video services designed for business and other commercial operations.

How to embed your video:

https://vzaar.com/help/kb/video-and-technical-questions/where-to-find-your-embed-codes

Pricing: http://vzaar.com/pricing

Initial free trial, then between $16 – $320 a month

WISTIA

Homepage: http://wistia.com

Wistia provides video hosting for businesses and personal users. The Wistia application includes detailed analytics (such as viewer heatmaps) and integrations with external stats tools like Google Analytics. The Wistia interface allows for complete customization of the video player, post and pre-roll behavior of the video, and an API which allows users to make customizations to their videos, accounts, and statistics programmatically on the back end.

How to embed your video: http://wistia.com/doc/embedding

Pricing: http://wistia.com/pricing

Initial free trial, then between $0 – $300 a month

So check out the options and find the hosting solution that’s right for your business. Then sit back and enjoy the benefits of putting video on your website.

 

Viddyad - Create a video ad online in minutes

How to Tap an Endless Supply of Content Creation Ideas

With Viddyad, video content creation is easy. Considering video is the most engaging form of online content, there’s no reason why you shouldn’t include it in your marketing plan. Previously, creating video content has been time consuming, costly and difficult. But with Viddyad, any marketeer, content manager or blogger can create stunning professional looking video content, online and in minutes.

socialmediabizuk

And avoid boring brand content One of the key challenges in content marketing is being able to create enough great content. Great? OK, maybe that’s vague, I mean relevant, engaging and it works. Great means different things to a financial services company than say, a BBQ grill manufacturer, a basmati rice brand or sports clothing manufacturer. The truth is we all have the same challenge when it come to content creation and content marketing creating dull content is a choice, it’s your choice. “If people aren’t talking about you, they’re not talking about you for a reason. And the reason isn’t that they dislike you. They’re not talking about you because you’re boring.” ~ Seth Godin People first Use your imagination, take a step back and think about your target audience, not your brand. What your audience needs over what you want to promote. It’s this return to people where…

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How to SEO Your Video

The factors for search ranking in YouTube are decided by the following:

  • Keywords in title, description and tags
  • Video views
  • Inbound Links
  • Subscribers to a channel
  • Social media activity – sharing, commenting, etc.

Here’s a few quick tips to get your video noticed on YouTube:

  • Use as many YouTube tags as possible, put all of your keyword and phrases in here too – think of it like hastagging on Twitter. The YouTube keyword tool is excellent for keyword research – https://www.youtube.com/keyword_tool.
  • Use the keywords you’ve found in your title and description of your video
  • Put links in the video description to link back to your website or blog, Twitter, LinkedIn Facebook and Google+ links to your video.

Viddyad.com

High Five for Bees – Viral Video

 Beware of the bees

We’ve all been here before. Quiet mid-summer afternoon, not a care in the world when all of a sudden….”BZZZZZZZZZ!” Natural human instinct tells us to run and dive for safety.

Bees

But hey, what if every time you walked into a room, people began to cower and shiver in fear. That wouldn’t be very pleasant at all, would it? Next time think about how thebee feels? What if they just wanted to be friends?

Share this viral video with your friends and family. Let’s embrace the bees, they don’t want to hurt us!

  • Bee buddy (apiculturesantropol.wordpress.com)