Is Facebook the Best Place for Video Advertising?

It seems the tides are changing in the digital realm, more specifically when it comes to video advertising. If you’re a regular reader of our blog it should be pretty apparent that video advertising is one of the best ways to advertise your business. Not only does video engage consumers better than text and picture but with 80% of users able to recall a video they viewed in the past 30 days, it’s become a necessity for brand recognition and growth.

So you’ve got on board the video advertising train, but your next big question is where is the best place to put said video? Well, you could try digital signage or the even cheaper option of placing it on your website, but you want as many eyeballs to see your video as possible. So you consider the various social media sites. Your first thought for video is probably YouTube, and back in December 2015 most people would agree with you, but as of May 2016, it seems the most popular site for video advertising amongst marketer was Facebook at 65%, with YouTube coming in second at 45%.This is the beginning of a big shift in the go to place to place your video ad, much to Facebook’s delight.

Why do brand prefer Facebook for their video ads? Well according to a study carried out by Wolfgang digital using a video ad on Facebook is not only cheaper than YouTube but will also get your video more impressions. Facebook’s average cost per thousand impressions is €0.98 whereas YouTube’s cost per thousand impressions is around €4.31. The same study also found that Facebook garnered more hours of views for video ads over YouTube. However, the quality of views on YouTube is higher than on Facebook. This means that more people view to the end of the video on YouTube than they do on Facebook. YouTube also works out cheaper than Facebook for quality views.

So how do you pick which is the better option for your video ad? Well if you want as many people as possible (within your budget) to see your video then Facebook might be the best option for you. If you want people to watch your entire video then YouTube is probably a better option. The difference between the two channels is understandable. When a user goes to YouTube they are specifically seeking out video, so they are already in the mindset to watch a video, so if your video ad catches user attention it is more natural for the user to watch to the end of your ad. On Facebook however people seek a number of different things, updates from friends, news and maybe some funny photos. Video isn’t what they are specifically looking for, but Facebook does a good job of allowing videos ads to be watched. All videos and video ads appear natively within the Facebook timeline, so it’s easy for people to watch them. Even better the user doesn’t even have to click play because videos autoplay in the newsfeed as a user scrolls past.

So while marketers are making the move to Facebook over YouTube it is important not to jump to the easy conclusion that your brand also needs to be doing video ads on Facebook like everyone else. The right platform comes down to your specific business needs and goals, but if you still can’t make up your mind, you can always just try both platforms and analyse your results later.

Create a great video ad for Facebook and YouTube at


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How to Use Video Across Social Media

In the last few years, social media has become a staple in the business plans for most companies. Video is a great way to grab the attention of potential customers across social media. So we’ve come up with a few tips about using video on social media.


Twitter and viddyad advertising

The main attraction to Twitter for people is the 140 character limit. People want quick snippets of information on Twitter rather than pages of information. So because of this limit the box your tweet appears is also limited, and it’s very easy for your tweet to get lost among the thousands that are posted every minute.

The best way to get noticed on Twitter is by using video. Videos on Twitter automatically play in the feed, so as a user scrolls the movement of your video will catch the user’s attention. This attention even if it’s just for a few seconds is a great way to gain potential new customers, or simply just build your brand recognition.

The best thing about this is, it’s free. Just make sure you put great hashtags into your tweet so that it will be seen by relevant people. Of course, your tweet won’t stay at the top of the feed for long, if you want that you will have to part with some cash, but give your brand the best chance and use video.

A quick tip for Twitter is videos will only auto play if you upload it directly to Twitter. So if you tweet a link to a YouTube video it won’t auto play, but uploading directly to Twitter only takes a few minutes.


Having a YouTube channel for your business can be really helpful. Upload your viddyad video to YouTube and it will be a great reference for anyone who wants to investigate your business. Just upload it, tag it in the categories it falls into, give it an eye catching name and thumbnail and you’re ready to go.

YouTube is hard to gain views organically. This comes down to the fact that 300 hours of video are uploaded to YouTube every minute. But don’t be discouraged by this, as mentioned above, having a YouTube channel is still of great benefit for your business and you should still definitely have a channel.


Facebook is similar to Twitter when it comes to video. Videos autoplay in the newsfeed of users, so it’s a great way to grab attention. You can upload videos to your business page and they will stay there, so anyone coming to your Facebook business page can watch your video.

The only issue with Facebook is the amount of likes on your page. If someone has liked your business page, when you post to your page, that post will appear in the newsfeed of that person. However, it won’t appear in the newsfeed of every person who has liked your page. This is because Facebook in recent years have limited the organic reach of business pages posts into users news feed. They claim it’s for user experience, but of course, Facebook want business’ to pay for advertising on Facebook, and not get attention for free.

To combat this, create fun entertaining and maybe even educational videos for your Facebook business page. This way people are more likely to like, comment and share your video which would increase the views for said video.


LinkedIn is a great way to gain interest in your business. You should regularly update your company LinkedIn, again it’s another source for potential customers to find out about your business and they can consider it a reputable company to buy from. You can update your company LinkedIn with a blog, but why not turn that blog into a video? 59% of senior executives prefer to watch video over reading text, so using video will get your message across quickly and in a more engaging way.


instagram and viddyad

Instagram doesn’t work for every company, but if your business uses it you should definitely be uploading video. Once again Instagram video automatically play in the user feed. When creating an Instagram video, try make it quirky and short. People are more likely to watch the entire video if it’s of interest to them and if it’s quick and snappy. Timelapse videos always work great on Instagram. For example, if you are a furniture company, post a quick 10- 15 second video of someone assembling a table from start to finish. Simple but effective.

Of course, there are many more social media sites available for your brand to utilise, so stick to the sites that you feel work best for your business, don’t try and be on every social network just because everyone else is. Think about what’s right for your business, and whatever site you use, if you can upload video then always do so.


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Video Ad Campaign Hall of Fame: Dove Real Beauty Sketches

“You are more beautiful than you think.”

This statement may seem like an intimate assurance from mother to daughter, or from friend to friend.

In fact, it is an assurance made by Dove to their customers. Since 2004, Dove has striven to change the way women view themselves through a powerful, mission-driven ad campaign called the Dove Campaign for Real Beauty. The campaign stemmed from research findings that suggested only 2% of women saw themselves as beautiful. In these grim findings, Dove saw an opportunity to change public perception of beauty and position themselves as a brand that champions the natural beauty of their customers.

In 2013, Dove released the viral video ad “Dove Real Beauty Sketches.” According to Dove, the ad is meant to “explore the gap between how others perceive us and how we perceive ourselves.” It quickly became the most-watched video ad of all time, and now has over three thousand YouTube comments from viewers who were moved to tears by the video’s message.


The faces of the Dove campaign are not superstars or top models. They are the un-photoshopped faces of everyday people. In recent years, other companies have followed Dove’s move to celebrate the everywoman. One example is the lingerie brand Aerie, which launched their Aerie Real campaign in 2014.

The Dove Campaign for Real Beauty has become more than an ad campaign: it has become a social initiative for change. It has revolutionized the way beauty brands market to their customers and has set the standard for mission-driven marketing.

Consumers are becoming more conscious about the environmental and ethical impacts of their shopping habits. Increasingly, shoppers are looking for products with the fairtrade label, which indicates that the goods were produced under fair working conditions. Brands like Dove appeal to consumers who buy with their hearts, not just their minds.

Dove shows us that a marketing campaign can do more than raise profits. Through their marketing campaigns, companies can show potential customers what drives them, what their values are, and what they are doing to make the world a better place.



Create a video ad at today, and your ad might just make our hall of fame some day.

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Verizon: The New Media Giant

A media giant has been born.

Yesterday, Verizon announced its acquisition of Yahoo for $4.83 billion, gaining access to Yahoo’s brands, technology, and 1 billion users.

This is not the first time a company has set its sights on buying Yahoo. In 2008, Microsoft made the internet company a $44.6 billion offer, which was turned down. As this drastic change in price tag illustrates, Yahoo has struggled to maintain its position as an industry titan in recent years. Despite CEO Marissa Mayer’s best efforts to turn the company around, Yahoo has been unable to keep its stock and street cred from plummeting.

Verizon, on the other hand, has been on its way up. In May of last year, it announced a similar acquisition of AOL for $4.4 billion. Verizon’s aim was to marry its expansive network with AOL’s advertising technology and expertise. Verizon was also eager to tap into AOL’s growing engagement with mobile and video advertising.

Now that Verizon has purchased Yahoo, it can close the gap between its own advertising efforts and those of the industry’s leaders: Facebook and Google. Whereas Verizon once lagged behind in technology, platforms, and usership, it can now harness the power of both AOL and Yahoo’s assets.

Some of the assets now included under Verizon’s umbrella include:

  1. ONE by AOL: an all-in-one platform that allows both publishers and advertisers to run and track digital media campaigns. As described on the ONE website, “The ONE by AOL suite offers Media Planning, Audience Management, Creative Optimization, Analytics and Attribution, as well as our market-leading display, video and TV DSPs. All of this connected through shared technology, data and insights.” For Verizon, ownership of this technology means increased appeal as a one-stop shop for advertisers.
  2. Yahoo Mail and Yahoo Mobile: With Yahoo Mail’s 225 million active users and Yahoo Mobile’s 600 million users, Verizon now has the potential to track and target an expansive user base.
  3. Tumblr: A popular social media site for millennials, Tumblr is a valuable asset to Verizon in that it opens up opportunities to advertise to a younger audience. Sites like Yahoo Sports and Yahoo News also offer advertising potential, Yahoo News alone reaching 83 million people a month.
  4. Verizon Wireless Network: As noted by BBC News, Verizon itself has an extensive user base. As on of the top mobile networks in the US, Verizon has “a wealth of data from smartphone users that it could mine.”

The merger of AOL technology with Yahoo’s advertising potential makes Verizon a force to be reckoned with. Like Facebook and Google, which utilize their built-in user data and ever-evolving advertising technologies to market to advertisers, Verizon now has a data and tech goldmine of its own. It’s an exciting time for businesses who are looking to step up their digital marketing games. Increased competition between advertising platforms means advancements will start churning out even faster. In the coming years, all platforms will have to meet the increasing demand for mobile and video advertising formats, as the world turns away from static advertisements and towards rich media.

The combined brainpower of Verizon, AOL, and Yahoo means the potential for groundbreaking advancements within the advertising world. Google and Facebook, look out: there’s a new giant to wrestle with.

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Video Ad Campaign Hall of Fame: Our Blades Are F***ing Great

Becoming an instant billionaire? Sounds f***ing great.

Yesterday, Fortune announced that Dollar Shave Club, a startup that ships razors directly to subscribers’ homes each month, sold to Unilever for a whopping $1 billion.

The Dollar Shave Club brand exploded into the public consciousness in 2012, when the company released what can only be described as an exercise in absurdist advertising.

The video ad—which features Dollar Shave Club Founder Mike Dubin, a man in a bear suit, and the f-bomb—has almost 23 million views on YouTube. The success of Dollar Shave Club and their Little-Ad-That-Could confirms what great advertisers have been saying all along: advertising and playing it safe have no business being together.

As David Ogilvy, described by some as the Father of Advertising, famously said: “Don’t bunt. Aim out of the ball park. Aim for the company of immortals.”

Dollar Shave Club certainly hit it out of the park. Dubin, who has a background in improv comedy, explained that he wrote the ad in an attempt to stand out from brands that take themselves too seriously.

He said, “The world is filled with bad commercials and people who are marketing too hard. I think what we wanted to do is not take ourselves too seriously, and deliver an irreverent smart tone.”

This irreverence has certainly inspired copycats. The Dollar Beard Club, which claims to be the manlier alternative to the Dollar Shave Club, piggybacked off of Dubin’s great idea and gained quite a following of their own.

2 million views? Not too shabby.

There is something to be learned from both the Dollar Beard and Dollar Shave Clubs. First, if you see a strategy that works for someone else, try it out: there is a chance it will work for you too. There is no shame in learning from the success of others.

Finally, take risks. Be irreverent. Dust off that old sense of humor and try it on, even if it’s a bit strange and you’re worried it will weird people out.

If you’re feeling exceptionally brave, you could even try to float some puns. It seems to have worked for the Dollar Shave Club.

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Each Thursday, the Viddyad team will choose a new commercial to add to our Video Ad Campaign Hall of Fame. If you have any nominees (video advertisements that made you laugh, made you cry, stood the test of time, or made you go “WHOA”) let us know! Comment below or shoot us an email at

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