Is Facebook the Best Place for Video Advertising?

It seems the tides are changing in the digital realm, more specifically when it comes to video advertising. If you’re a regular reader of our blog it should be pretty apparent that video advertising is one of the best ways to advertise your business. Not only does video engage consumers better than text and picture but with 80% of users able to recall a video they viewed in the past 30 days, it’s become a necessity for brand recognition and growth.

So you’ve got on board the video advertising train, but your next big question is where is the best place to put said video? Well, you could try digital signage or the even cheaper option of placing it on your website, but you want as many eyeballs to see your video as possible. So you consider the various social media sites. Your first thought for video is probably YouTube, and back in December 2015 most people would agree with you, but as of May 2016, it seems the most popular site for video advertising amongst marketer was Facebook at 65%, with YouTube coming in second at 45%.This is the beginning of a big shift in the go to place to place your video ad, much to Facebook’s delight.

Why do brand prefer Facebook for their video ads? Well according to a study carried out by Wolfgang digital using a video ad on Facebook is not only cheaper than YouTube but will also get your video more impressions. Facebook’s average cost per thousand impressions is €0.98 whereas YouTube’s cost per thousand impressions is around €4.31. The same study also found that Facebook garnered more hours of views for video ads over YouTube. However, the quality of views on YouTube is higher than on Facebook. This means that more people view to the end of the video on YouTube than they do on Facebook. YouTube also works out cheaper than Facebook for quality views.

So how do you pick which is the better option for your video ad? Well if you want as many people as possible (within your budget) to see your video then Facebook might be the best option for you. If you want people to watch your entire video then YouTube is probably a better option. The difference between the two channels is understandable. When a user goes to YouTube they are specifically seeking out video, so they are already in the mindset to watch a video, so if your video ad catches user attention it is more natural for the user to watch to the end of your ad. On Facebook however people seek a number of different things, updates from friends, news and maybe some funny photos. Video isn’t what they are specifically looking for, but Facebook does a good job of allowing videos ads to be watched. All videos and video ads appear natively within the Facebook timeline, so it’s easy for people to watch them. Even better the user doesn’t even have to click play because videos autoplay in the newsfeed as a user scrolls past.

So while marketers are making the move to Facebook over YouTube it is important not to jump to the easy conclusion that your brand also needs to be doing video ads on Facebook like everyone else. The right platform comes down to your specific business needs and goals, but if you still can’t make up your mind, you can always just try both platforms and analyse your results later.

Create a great video ad for Facebook and YouTube at www.viddyad.com

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Image source: http://bit.ly/2aNyMZF

How to Use Video Across Social Media

In the last few years, social media has become a staple in the business plans for most companies. Video is a great way to grab the attention of potential customers across social media. So we’ve come up with a few tips about using video on social media.

Twitter

Twitter and viddyad advertising

The main attraction to Twitter for people is the 140 character limit. People want quick snippets of information on Twitter rather than pages of information. So because of this limit the box your tweet appears is also limited, and it’s very easy for your tweet to get lost among the thousands that are posted every minute.

The best way to get noticed on Twitter is by using video. Videos on Twitter automatically play in the feed, so as a user scrolls the movement of your video will catch the user’s attention. This attention even if it’s just for a few seconds is a great way to gain potential new customers, or simply just build your brand recognition.

The best thing about this is, it’s free. Just make sure you put great hashtags into your tweet so that it will be seen by relevant people. Of course, your tweet won’t stay at the top of the feed for long, if you want that you will have to part with some cash, but give your brand the best chance and use video.

A quick tip for Twitter is videos will only auto play if you upload it directly to Twitter. So if you tweet a link to a YouTube video it won’t auto play, but uploading directly to Twitter only takes a few minutes.

YouTube

Having a YouTube channel for your business can be really helpful. Upload your viddyad video to YouTube and it will be a great reference for anyone who wants to investigate your business. Just upload it, tag it in the categories it falls into, give it an eye catching name and thumbnail and you’re ready to go.

YouTube is hard to gain views organically. This comes down to the fact that 300 hours of video are uploaded to YouTube every minute. But don’t be discouraged by this, as mentioned above, having a YouTube channel is still of great benefit for your business and you should still definitely have a channel.

Facebook

Facebook is similar to Twitter when it comes to video. Videos autoplay in the newsfeed of users, so it’s a great way to grab attention. You can upload videos to your business page and they will stay there, so anyone coming to your Facebook business page can watch your video.

The only issue with Facebook is the amount of likes on your page. If someone has liked your business page, when you post to your page, that post will appear in the newsfeed of that person. However, it won’t appear in the newsfeed of every person who has liked your page. This is because Facebook in recent years have limited the organic reach of business pages posts into users news feed. They claim it’s for user experience, but of course, Facebook want business’ to pay for advertising on Facebook, and not get attention for free.

To combat this, create fun entertaining and maybe even educational videos for your Facebook business page. This way people are more likely to like, comment and share your video which would increase the views for said video.

LinkedIn

LinkedIn is a great way to gain interest in your business. You should regularly update your company LinkedIn, again it’s another source for potential customers to find out about your business and they can consider it a reputable company to buy from. You can update your company LinkedIn with a blog, but why not turn that blog into a video? 59% of senior executives prefer to watch video over reading text, so using video will get your message across quickly and in a more engaging way.

Instagram

instagram and viddyad

Instagram doesn’t work for every company, but if your business uses it you should definitely be uploading video. Once again Instagram video automatically play in the user feed. When creating an Instagram video, try make it quirky and short. People are more likely to watch the entire video if it’s of interest to them and if it’s quick and snappy. Timelapse videos always work great on Instagram. For example, if you are a furniture company, post a quick 10- 15 second video of someone assembling a table from start to finish. Simple but effective.

Of course, there are many more social media sites available for your brand to utilise, so stick to the sites that you feel work best for your business, don’t try and be on every social network just because everyone else is. Think about what’s right for your business, and whatever site you use, if you can upload video then always do so.

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Image sources : http://bit.ly/2asi15v http://bit.ly/2au9cMg http://bit.ly/2aCEjA2

 

 

Step by Step Guide to Facebook Advertising

 

Facebook is the go to place for businesses to advertise. With over 1 billion users worldwide, your target audience is on Facebook, all you need to do is find them. 100 million hours of video are watched on Facebook every day, it’s clear that Facebook users want video, so it’s easy to say your target audience want video too.

So here’s quick guide to get the best out of Facebook advertising for your business.

1. There are multiple campaigns that can be launched on Facebook but we’ve focused on the following:

    1. Page post engagement – This allows you to boost a post that you have posted to your Facebook business page. If you really like a post that you have added to your page, you can click the ‘boost’ button at the bottom right hand corner of that post. This can gain more people liking, commenting and sharing your content. Choose the location, age, gender and interests of your target audience and this ad will display in this audience newsfeed.

2. Page like – This is a way to gain more likes for your business page and build your community. This will also give you insights into the type of people who like your business. Create an ad you think your potential customers will like. Pick the location, age, gender and interest of your target audience and your ad will be shown in the news feeds of potential customers. People can interact with your ad and ‘like’ your page.

3. Clicks to website – You can create an ad with text and images or text and video, that will take people to your website, whether it be the homepage, shop section or any other page you want your customers to see. This type of ad has many targeting options including, age, gender, location, interests and much more. This is a great way to get people to your website rather than just to your Facebook business page.

   4. Website conversions – This type of ad allows you to track what a user does on your website. For this type of ad you can use both text and images or text and video
You can track:
-Checkout
-Registration
-Leads
-Key web page views
-Adds to cart
-Other web conversions
In order to create an ad like this you will need to add the Facebook pixel to your website HTML code. This will then track what users do on your website. If you don’t manage your website don’t worry, you can directly email the person who looks after your website with the code to add the Facebook pixel. You can see everything you want to track in Facebook ads manager, which you automatically have access to when you set up a Facebook business page.
Once Facebook Pixel is installed you can create an ad in the same way as ‘clicks to website’ above.

5.Video views – Use this type of campaign to get more views for a video you have posted to your Facebook page. You can target by age, location, gender, interests and more. This is a great way to get more views for your video.

  1. Create your ad

Once you decide what type of campaign is best for your needs, go to Facebook Adverts Manager. This can be found in the promote section of your facebook business page. When you are in Adverts Manager you can create your ad with text and images or text and video. Here you can add your headline text and the ad content text. Choose an image or add your Viddyad video that you want to use to grab the attention of your audience.

viddyad facebook ads

  1. Target your audience

Then it’s time to set up your targeting. As mentioned above you can target in many different ways. You should always choose a specific location, gender (male, female or both) and age range. You can then target as follows:

More demographics: This section allows you to be more specific with your audience, so you can choose the level of education, specific schools they have studied at and even what year they graduated in or when they will graduate.

Interests: interests can include pages they’ve liked, other ads they’ve clicked on and things they’ve shared on Facebook, to name a few.

Behaviors: these are things people do on and off Facebook. These include purchase behaviours and intent, device usage and travel preference, if they are working and where they work again just to name a few types.

Connection targeting: Use this to target people who already have a connection with you on Facebook.

Exclude audience: You can choose to exclude certain categories. So for example, if you know you don’t want to target people who already like your business page then you can exclude these people.

viddyad facebook ads 2

  1. Set a budget

After you complete the above you should then set your budget. Pick how much you want to spend and how long you want your campaign to go on for. Depending on your ad campaign type, you can choose a minimum spend of $1 per day to $5 per day. You can spend as much as you like on your campaigns, and obviously, the more you spend, the more you are likely to gain in returns.

  1. Ad location

Facebook allows you to decide specifically where you want your ad to serve. You can set it to only serve on desktops or mobile or have it on both. Ads serve within the Facebook newsfeed but they also serve at the side in smaller boxes and text. Obviously, if you use a video ad it can’t be shown to the right of the timeline.

You can also opt in or out of advertising on Instagram. If you do want your ads to serve on Instagram as well, just click a button to opt in.This doesn;t involved setting up a separate ad campaign.

Some phrases you’ll want to know

Impression – When an ad is seen by a user of Facebook it’s referred to as an impression. One view is one impression.

Cost per mile – in this case mile stands for a thousand impressions. So this is cost per thousand impressions. Most ads on Facebook are charged on a cost per mile basis. So you are charged every time your ad is seen or, in industry terms, every time your ad is ‘served’ to a user.

Cost per click – this is when you are charged every time your ad is clicked.

Advertiser bid – This is the maximum amount an advertiser is willing to spend in order for their ad to be served. This can be set manually when you set up your campaign or you can allow Facebook to set the maximum advertiser bid for you.

How are ads served?

Facebook ads are based on an auction based system. Facebook are user centric, in other words they always put the user first before a business. For this reason they keep the amount of ads shown on a user’s Facebook page to a minimum so as not to interrupt the user experience. Because there are several advertisers trying to target similar audience groups an auction is used to decide what advertisers ad is served at any time.

When you create your ad and set it up to serve to users your ad will be given a total value score. This score is made up of the advertiser bid, ad quality and relevancy and estimated action rates. Quality and relevance is determined by how good your ad is, that is if your text images or video is of high quality and is of interest to your users. Estimated action rate is how likely a person is to click, like, comment or share your ad.

These three factors are all taken into account when the auction is deciding if your ad should be shown before another advertisers ad. You can monitor these throughout your campaign and make changes if you feel it is necessary.

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Image sources: http://bit.ly/2b28fXE

                        http://bit.ly/2azo0nA

 

Video Ad Campaign Hall of Fame: Evian “Live Young” Campaign

Considered one of the most successful ad campaigns in history, Evian’s roller babies from their “Live Young” campaign holds the official Guinness World Record for the most viral video ad of all time as of 2013.

 

Released in July of 2009 these dancing babies generated over 102 million views, 130,000 comments, and 500,000 Facebook fans within 10 months. The Evian babies started out as just a viral video campaign online, but eventually made their way to television and continued to release a variety of videos promoting the youth of Evian Mineral Water.

The “Live Young” campaign revolves around this idea of youth and the care-free, relaxed style that is associated with living young. The mineral water brand took the core values of their company and were able to come up with a unique and fun way to promote it.

The babies also serve more of a purpose than pure humor. Back in 1935, Evian Water was recommended by doctors as the perfect water for babies due to its pH-neutral mineral composition.

Instead of just trying to imagine a hilarious ad campaign that would go viral, the “Live Young” campaign was so successful because it was based on a foundation. They took their history and an overall message (that Evian’s mineral water has the essence and embodiment of youth), and they amplified it in a way that would really resonate with their audience.

Evian’s promise of youth continues with a relaunch of the babies and the “Live Young” campaign.

THAT’S RIGHT. THE BABIES ARE BACK!

The new surf-themed commercial for Evian titled “Baby Bay” was recently released by BETC Paris and is accompanied by a North American outdoor ad campaign starring both the babies and supermodel Gigi Hadid. The video advertisement is airing on TV in select places including the UK, France and Japan. For right now the U.S. is only getting outdoor ad piece of the campaign with Gigi Hadid and her “surf-baby doppelgänger”.

evian-gigi-babies

 

Marketers can learn a lot from this addition to the Video Ad Campaign Hall of Fame. Always stay true to the core values and use the message of your business as inspiration. From there, all you have to do is brainstorm a fun idea that symbolizes your business and keeps your message alive!

 

 

Photo Sources: 

http://www.adweek.com/files/imagecache/w1500/evian-gigi-1.jpg

 http://theinspirationroom.com/daily/commercials/2009/7/evian-roller-baby.jpg

Create your own viral video ad at www.viddyad.com

viddyad_logo

Video Ad Campaign Hall of Fame: Evian “Live Young” Campaign

Considered one of the most successful ad campaigns in history, Evian’s roller babies from their “Live Young” campaign holds the official Guinness World Record for the most viral video ad of all time as of 2013.

Released in July of 2009 these dancing babies generated over 102 million views, 130,000 comments, and 500,000 Facebook fans within 10 months. The Evian babies started out as just a viral video campaign online, but eventually made their way to television and continued to release a variety of videos promoting the youth of Evian Mineral Water.

The “Live Young” campaign revolves around this idea of youth and the care-free, relaxed style that is associated with living young. The mineral water brand took the core values of their company and were able to come up with a unique and fun way to promote it.

The babies also serve more of a purpose than pure humor. Back in 1935, Evian Water was recommended by doctors as the perfect water for babies due to its pH-neutral mineral composition.

Instead of just trying to imagine a hilarious ad campaign that would go viral, the “Live Young” campaign was so successful because it was based on a foundation. They took their history and an overall message (that Evian’s mineral water has the essence and embodiment of youth), and they amplified it in a way that would really resonate with their audience.

Evian’s promise of youth continues with a relaunch of the babies and the “Live Young” campaign.

THAT’S RIGHT. THE BABIES ARE BACK!

 

The new surf-themed commercial for Evian titled “Baby Bay” was recently released by BETC Paris and is accompanied by a North American outdoor ad campaign starring both the babies and supermodel Gigi Hadid. The video advertisement is airing on TV in select places including the UK, France and Japan. For right now the U.S. is only getting outdoor ad piece of the campaign with Gigi Hadid and her “surf-baby doppelganger”.

evian-gigi-babies

Marketers can learn a lot from this addition to the Video Ad Campaign Hall of Fame. Always stay true to the core values and use the message of your business as inspiration. From there, all you have to do is brainstorm a fun idea that symbolizes your business and keeps your message alive!

 

 

Photo Sources:

http://www.adweek.com/files/imagecache/w1500/evian-gigi-1

http://theinspirationroom.com/daily/commercials/2009/7/evian-roller-baby

 

Create your own viral video ad at www.viddyad.com

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